Impact/Value

Takeaways from the Intrinsic Impact Audience Project

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences. 

After serving as a guest conductor with the Seattle Women's Chorus (SWC), Wendy Moy became friends with Dennis Coleman, who served as the artistic director for all of SWC's 14 years, as well as 35 years with the Seattle Men's Chorus. Now the director of choral activities and music education at Connecticut College and co-artistic director of Chorosynthesis Singers, Wendy spoke with the man she calls one of her mentors in the wake of his retirement about his career and the future of the choral field.

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.” 

After performing the Brahms Requiem as the centerpiece of Chorus America’s Robert Shaw Centenary Symposium in mid-April, the Atlanta Symphony Orchestra and Chorus brought the work to New York for a special performance at Carnegie Hall. Music journalist Matthew Sigman attended the New York performance—which also included Jonathan Leshnoff’s newly-commissioned work Zohar—and reflects on his experience hearing the masterpiece for the first time.

Three funders share their do’s and don’ts for successful grant applications.

 

Apologies, but you don't have permission to view this page.

Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.

If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.

In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities.

Get News